Profile
Based in Singapore, Jay Liu is an award-winning creative whose work spans across the fields of contemporary advertising and graphical design.
Being self-taught and having started from the ground up, his work has been featured across global publications such as New York's Fast Company, Indianapolis' Brand New, United Kingdom's The Brand Identity, Los Angeles's Dieline, Hong Kong's New Norm, Milan's nykyinen, Little Black Book, Il Mestiere, Campaign Asia, d+a Magazine, Mindsparkle Mag, Minimalissimo and UnderConsideration.
To date, Jay has conceptualised, art directed, and designed for a spectrum of clients from the likes of Meta, Audi, Facebook Gaming, Amazon, Hilton Singapore, Spotify, Emirates, Visa, Rolex, Sincere Fine Watches, HSBC, Great Eastern, City Developments Limited, OPPO, Paragon Shopping Centre, Mercedes-Benz, Mazda, Hyundai, Cycle & Carriage, Eurokars Group, Tiger Beer, Manhattan Bar, CapitaMall, TANGS, and the Exxon Mobil Corporation.
For two consecutive years in a row, he was awarded Young Designer of the Year at the GONG Creative Circle Awards, and his projects have earned accolades from Spikes Asia, ONE Show Asia, and Indigo Design Awards.
Accolades / Mentions
Spikes Asia 2024
Viu Eat What You Watch — Entertainment Commerce Bronze
Spikes Asia 2024
Viu Eat What You Watch — Media / Entertainment Bronze
Spikes Asia 2024
Viu Eat What You Watch — Data-driven Consumer Product Finalist
GONG Creative Circle Awards 2023
Twomorrow Jewellery — Brand Identity Design Bronze
GONG Creative Circle Awards 2023
Twomorrow Jewellery — Best Integrated Design-led Campaign Finalist
GONG Creative Circle Awards 2023
Viu Eat What You Watch — Best Use of Online Advertising Silver
GONG Creative Circle Awards 2023
Viu Eat What You Watch — Innovation in Mobile & Digital Silver
GONG Creative Circle Awards 2023
Viu Eat What You Watch — Best Use of Digital & Mobile Platforms Silver
GONG Creative Circle Awards 2023
Viu Eat What You Watch — Innovation in Direct Bronze
GONG Creative Circle Awards 2023
Viu Eat What You Watch — Innovation in Media Bronze
ONE Asia Creative Awards 2023
Viu Eat What You Watch — Branded Entertainment: Brand Partnerships Bronze
MAD STARS 2023
Viu Eat What You Watch — Strategy Stars Crystal
Indigo Design Awards 2023
The Biggest Heist: Exposure Currency — Integrated Graphic Design for Social Change Silver
Indigo Design Awards 2023
META Performance — Website Design Silver
Indigo Design Awards 2023
META Performance — Branding for Graphic Design Gold
Indigo Design Awards 2023
META Performance — Branding for Services Gold
GONG Creative Circle Awards 2022
People Awards — Young Designer of the Year
GONG Creative Circle Awards 2021
People Awards — Young Designer of the Year Gold
GONG Creative Circle Awards 2021
The Biggest Heist: Exposure Currency — GONG for Good: Direct Bronze
Taiwan International Graphic Design Award 2021
PURGE — Corporate Identity Distinction
Indigo Design Awards 2021
An Honour to Geishas — Packaging Design Gold
GONG Creative Circle Awards 2019
PURGE — Brand Identity Design Bronze
GONG Creative Circle Awards 2019
PURGE — Poster Design Finalist
Taiwan International Graphic Design Award 2017
Yu Hua Tailor — Corporate Identity Distinction
GONG Creative Circle Awards 2017
Yu Hua Tailor — Brand Identity Design Finalist
SPH iink Awards 2016
Paragon Branding Campaign — Print Campaign Finalist
Tokyo Type Directors Club Annual Volume 27
CRAFT Communications — In-Book Feature
Media / Features
Campaign Asia
Singapore GONG Show 2023 Results
Little Black Book
Cross Your (Wonder) Fingers: How Heckler Singapore Went Hands-On with Grab
Campaign Brief Asia
Heckler and BLKJ Havas Singapore Help Grab Make a World of Impact in New Animated Campaign
Brand New
It Takes Two to Morrow
New Norm
Twomorrow
Campaign Brief
Viu Eat What You Watch — The Work 2023 — Mobile
Campaign Asia
Creative Minds
WE AND THE COLOR
META Performance Branding by Jay Liu
World Brand Design Society
YEN Social — Feature
Campaign Brief Asia
Singapore GONG Show 2022 Results
The Brand Identity
Jay Liu Channels the Theme of Transformation in His Sleek Variable Identity for META Performance
d+a Magazine
Design And Architecture — Feature
Campaign Brief Asia
Singapore GONG Show 2021 Results
Coconuts Singapore
PSA Video Urges Singaporeans to Report Domestic Worker Violence
Design Anthology
D/A — Content Film Feature
Packaging of the World
An Honour to Geishas — Feature
Mindsparkle Mag
An Honour to Geishas — Feature
Mindsparkle Mag
Reclaiming The Gaze — Feature
Fast Company
Let’s Ban ‘Exposure’ Once and For All
Marketing
#NoToFreeLabour: Creatives Initiate Campaign to Combat Exploitation
Il Mestiere
Numero 111 — Feature
Brand New
Exposure Dollars — Feature
Ads of the World
The Biggest Heist — Feature
Brand New
PURGE — Feature
World Brand Design Society
PURGE — Feature
Ads of the World
Most Widely Accepted Payment Solution — Feature
World Brand Design Society
Pod Labs — Feature
Packaging of the World
Pod Labs — Feature
Ads of the World
War will Never be an Option — Feature
Dieline
BuzzStopper — In-Depth Feature
Ads of the World
Anti-Child Trafficking — Feature
Dieline
BuzzStopper — Feature
Minimalissimo
Yu Hua Tailor — Feature
Packaging of the World
BuzzStopper — Feature
World Packaging Design Society
BuzzStopper — Feature
World Packaging Design Society
Tokyo Star Optical — Feature
UnderConsideration
NEIGHBOR — F.P.O.
Good Design Makes Me Happy
NEIGHBOR — Feature
Good Design Makes Me Happy
The Wedding of Carlo & Shirene — Project Love
Under Consideration
CRAFT Communications — F.P.O.
Appraisals / Recommendations
"Highly valued by the creative team, Jay is one of those young creatives who will undoubtedly go far, and I wouldn't hesitate to hire him again."
"This is The Most Adorable Insect Repellent We've Ever Seen."
"Apart from being the most down to earth and good-natured person, he has a great unique style which is edgy and young. What I appreciate most is his attention to detail, this separates the work that he produces from the rest"
"As an art director, he displays a positive attitude and takes pride in his work — he goes above and beyond to provide better solutions and suggestions."
