Profile
Based in Singapore, Jay Liu is an award-winning creative whose work spans across the fields of contemporary advertising and graphical design.
Being self-taught and having started from the ground up, he is privileged to have collaborated with a league of design firms and creative agencies including: Kinetic, BBDO/Proximity Singapore, NEIGHBOR, Somewhere Else, Immortal, and Hogarth Worldwide.
To date, Jay has also conceptualised, art directed, and designed for a spectrum of clients from the likes of Visa, Rolex, Sincere Fine Watches, HSBC Singapore, City Developments Limited, Paragon Shopping Centre, Mercedes-Benz Singapore, Cycle & Carriage, Fonterra, Tiger Beer, Strongbow, Regent Hotel Singapore, Four Seasons Hotels & Resorts, The Ritz-Carlton Singapore, Manhattan Bar, CapitaMall, TANGS, Singtel, and the Exxon Mobil Corporation.
Accolades / Mentions
Taiwan International Graphic Design Award 2017
Yu Hua Tailor — Corporate Identity Distinction
GONG Creative Circle Awards 2017
Yu Hua Tailor — Design Finalist
SPH iink Awards 2016
Paragon Branding Campaign — Print Campaign Finalist
Tokyo Type Directors Club Annual Volume 27
CRAFT Communications — In-Book Feature
Media / Features
World Brand Design Society
Pod Labs — Feature
Packaging of the World
Pod Labs — Feature
Ads of the World
War will Never be an Option — Feature
The Dieline
BuzzStopper — In-Depth Feature
Ads of the World
Anti-Child Trafficking — Feature
The Dieline
BuzzStopper — Feature
Minimalissimo
Yu Hua Tailor — Feature
Packaging of the World
BuzzStopper — Feature
World Packaging Design Society
BuzzStopper — Feature
World Packaging Design Society
Tokyo Star Optical — Feature
Under Consideration
NEIGHBOR — F.P.O.
Good Design Makes Me Happy
NEIGHBOR — Feature
Good Design Makes Me Happy
The Wedding of Carlo & Shirene — Project Love
Under Consideration
CRAFT Communications — F.P.O.
Appraisals / Recommendations
"This is The Most Adorable Insect Repellent We've Ever Seen."
"I highly recommend him and would hire him again if I ever got the opportunity."
"What I appreciate most is his attention to detail, this separates the work that he produces from the rest."
"I can confidently recommend Jay to you as it was a pleasure to have him working alongside us."
"As an art director, he displays a positive attitude and takes pride in his work — he goes above and beyond to provide better solutions and suggestions."
"Jay impressed me tremendously with his savviness and precision in nailing the client’s brief."
