Profile
Based in Singapore, Jay Liu is an award-winning creative whose work spans across the fields of contemporary advertising and graphical design.
Being self-taught and having started from the ground up, he is privileged to have collaborated with a league of design firms and creative agencies including: Kinetic, BBDO Singapore, NEIGHBOR, Somewhere Else, Immortal, and Hogarth Worldwide. His work has also been featured across global publications such as New York's Fast Company, Dieline, Il Mestiere, UnderConsideration, and Minimalissimo.
To date, Jay has conceptualised, art directed, and designed for a spectrum of clients from the likes of Emirates, Spotify, Visa, Rolex, Sincere Fine Watches, HSBC, City Developments Limited, Paragon Shopping Centre, Mercedes-Benz, Cycle & Carriage, Fonterra, Tiger Beer, Strongbow, Regent Hotel Singapore, Four Seasons Hotels & Resorts, The Ritz-Carlton Singapore, Manhattan Bar, CapitaMall, TANGS, Singtel, and the Exxon Mobil Corporation.
Accolades / Mentions
GONG Creative Circle Awards 2019
PURGE — Brand Identity Design Bronze
GONG Creative Circle Awards 2019
PURGE — Poster Design Finalist
G-SHOCK GAME CHANGER Design Contest
Game Changer’s Anatomy, Innergy, From A to Z — Selected Finalists
Taiwan International Graphic Design Award 2017
Yu Hua Tailor — Corporate Identity Distinction
GONG Creative Circle Awards 2017
Yu Hua Tailor — Brand Identity Design Finalist
SPH iink Awards 2016
Paragon Branding Campaign — Print Campaign Finalist
Tokyo Type Directors Club Annual Volume 27
CRAFT Communications — In-Book Feature
Media / Features
Fast Company
Let’s Ban ‘Exposure’ Once and For All
Marketing
#NoToFreeLabour: Creatives Initiate Campaign to Combat Exploitation
Il Mestiere
Numero 111 — Feature
Brand New
Exposure Dollars — Feature
Ads of the World
The Biggest Heist — Feature
Brand New
PURGE — Feature
World Brand Design Society
PURGE — Feature
Ads of the World
Most Widely Accepted Payment Solution — Feature
World Brand Design Society
Pod Labs — Feature
Packaging of the World
Pod Labs — Feature
Ads of the World
War will Never be an Option — Feature
Dieline
BuzzStopper — In-Depth Feature
Ads of the World
Anti-Child Trafficking — Feature
Dieline
BuzzStopper — Feature
Minimalissimo
Yu Hua Tailor — Feature
Packaging of the World
BuzzStopper — Feature
World Packaging Design Society
BuzzStopper — Feature
World Packaging Design Society
Tokyo Star Optical — Feature
UnderConsideration
NEIGHBOR — F.P.O.
Good Design Makes Me Happy
NEIGHBOR — Feature
Good Design Makes Me Happy
The Wedding of Carlo & Shirene — Project Love
Under Consideration
CRAFT Communications — F.P.O.
Appraisals / Recommendations
"He has a very developed design sense that is complemented by a genuine desire to master his craft."
"He never fails to bring a sense of optimism and energy to a job and has grown conceptually to become a very capable creative partner."
"Highly valued by the creative team, Jay is one of those young creatives who will undoubtedly go far, and I wouldn't hesitate to hire him again."
"This is The Most Adorable Insect Repellent We've Ever Seen."
"Apart from being the most down to earth and good-natured person, he has a great unique style which is edgy and young. What I appreciate most is his attention to detail, this separates the work that he produces from the rest"
"He always puts 100% into his designs, no matter how big or small the project."
"I highly recommend him and would hire him again if I ever got the opportunity."
"I can confidently recommend Jay to you as it was a pleasure to have him working alongside us. He is open to feedback and takes every challenge positively, his agility and responsiveness meant that work went smoothly."
"As an art director, he displays a positive attitude and takes pride in his work — he goes above and beyond to provide better solutions and suggestions."
