CRAFT Communications
Branding for a boutique public-relations and communications agency whose forté lies in strategising tailored solutions for lifestyle and retail clients. Inspired from modernism, the identity stems from the idea of refinement — Bold shapes are crafted into streamlined characters, translating the interaction between the bold and the fine. This design language is then extended across the entire suite of alphabets, creating a unique typeface that allows the brand to have its personal language in this massive industry. A silver foil is applied consistently across the stationery to communicate the exceptional quality of its solutions.
