Cycle & Carriage Mercedes-Benz Birthday Card

It happens only once a year, and is unique to every Mercedes-Benz driver — Birthdays. How did the brand celebrate this special day with them?

By transforming a birthday card into a gift. Specially constructed and crafted to look like a wrapped present, and open like one too — surprise included. This year, all Mercedes-Benz drivers from Singapore received an additional gift and experienced the delight that unwrapping one brings.

COMPLETED AT BBDO SINGAPORE
CREATIVE DIRECTION — PRIMUS NAIR
ART DIRECTION / DESIGN — JAY LIU
COPYWRITING — BOSTON HO