Great Eastern 58 Singa-personalities
For Singapore's 58th National Day, Great Eastern wanted to remind Singaporeans that we became a nation that's one of a kind by celebrating all of our kind, and this diversity is worth protecting and commemorating.
A social campaign was conceptualised to let users discover what is their inner Singa-personality, through an expansive collection of 58 personalities. An Instagram filter was also developed for users to engage leading up to National Day.
As an extension to the personalised filter, interactive billboards were also installed at bus shelters. All people had to do was stand in front of the billboard, scan their face, and it will assign one of our 58 Singa-personalities to them. Once done, users have the option to save a photo of their face alongside their assigned Singa-personality.
Contextual posters can also be seen around town, encouraging users to engage and discover their Singa-personality.
