Great Eastern Reach For Great Parenting
Being an Asian parent is never seen as an easy task.
Great Eastern wanted to address these unique pressures that parents face within the region. The team conceptualised this brand campaign to encourage young parents that it is alright to fail, to fall, and to flop, reminding them to embrace these beautiful imperfections.
The campaign lands on a heart-warming message that:
Great parenting doesn’t need perfection. It just needs a little help.
Further amplified through outdoor media and social channels, the brand encouraged the audience to share their parenting stories and tips, resulting in an impactful platform for parents to #ReachforGreat.
