My First Franck Muller
Positioned as a campaign to entice young professionals into the world of Haute Horlogerie, a direct mailer is conceptualised for Franck Muller Singapore. The title itself suggests the brand’s confidence and excellence in watchmaking.
Set in a modern and dark tone, the design is further accentuated by the copper-foiled type that ultimately distinguishes itself as a discerning horologist in the industry.
