Paragon Branding Campaign
A complete series of branding campaign developed to capture the essence of Paragon’s principal categories, the creative direction sought to craft a language synonymous to international fashion campaigns. Portraying the mall’s best angles and working alongside with celebrity photographer and stylist, Wee Khim and Johnny Khoo, this high-end campaign completely redefines the game for retail branding and sets a new bar for the brand’s visual language.
