Paragon Fashion Campaign

For Paragon’s advertising campaign, the concept-led graphics suggest the understated luxe that is evident in the mall’s high fashion tenants, portraying a clean and distinctive message for every season and occasion.

Working alongside renowned names from the fashion industry – Wee Khim, Johnny Khoo and J Studio, the creative direction sought to strategise and portray Paragon as the leading mall for Singapore’s luxury-fashion.