Paragon x Singapore's Golden Jubilee
For Paragon’s celebration of Singapore’s 50th birthday, the key visual features vintage botanical illustrations, portraying the nation’s blossoming into 50 years — An air of modern elegance mixed with old-world charm.
These classical floral illustrations are a reminiscent of Singapore’s humble beginning as a rural, tropical island. In contrast with sleek and modern typography, they form an artwork that is understated yet unexpected, encapsulating Singapore’s rich history and future as a thriving garden city.
