Reclaiming the Gaze
For the campaign of Singaporean artist May Oon’s solo exhibition: Reclaiming The Gaze, visually arresting fluorescents are used to hold the information and art pieces together in a composed minimalist art direction.
Held at the UltraSuperNew Gallery, collaterals such as posters, tote bags, and invites are developed holistically to showcase May’s subdued depiction of female nudes. The use of arrows and lines eventually became visual cues, directing guests’ attention to important information and way-finding at the launch event.
