Singtel LVL UP
Exclusive to youths in Singapore, LVL UP is a new programme by Singtel that automatically bumps up specific Youth Combo mobile plans with enhanced benefits at no extra charge.
The campaign’s brand identity is inspired from elevating data signal bars, featuring 3 energetic colour schemes for a bright, dynamic attitude. Collaborating with the local Instagram community, visuals are then graphically treated to suggest an Instagram Story impression.
Social-led events revolving around music, travel, food, entertainment, and the latest gadgets are subsequently rolled out to reward these new blood by engaging them to challenge and improve themselves through a series of mini-challenges.
Isn’t it time you change things up? Isn’t it time you LVL UP?