45% of rear-seat passengers are more likelyto sustain severe injuries* in car accidents, and seat-belt violations haveincreased from 8,162 cases in 2015 to 9,833 in 2016. What can Grab do to keep their driversand passengers jolly and safe this holiday season?
We get them to belt up.
Introducing Sleigh Belts, 6 exclusive Christmas seat belts covers with designs you’d love to put across your chest. This holiday season, every Grab ride becomes Insta-worthy, fun and most importantly, safer!
Instruction panels are placed on headrests to grabpassengers’ attention. That’s where they learn aboutthe campaign and are encouraged to share a photowith Sleigh Belts to win attractive Grab rewards.
*Based on a 2016 study conducted by the Ministry of Health’s National Trauma Committee.