Twomorrow Jewellery
Situated within the conservation shophouses of Duxton Hill in Singapore, Twomorrow is a newly launched fine jewellery brand that seeks to redefine the idea of perfection. They offer a curated selection of unconventional diamonds, reminding everyone that they are one-of-a-kind.
With this distinctive brand proposition, the identity design breaks the letterform into a stacked typography placement, with a diamond silhouette integrated within the negative space of the 'W', and a mirrored 'R' underneath, which represents the reflective qualities of these imperfect stones. The brand campaign spans across a wide range of design applications, including its website, stationery, packaging, posters, illustrations, and guidebooks.
Paying homage to the heritage of the precinct, a cohesive palette of earth-inspired colours, accentuated with a tranquil lilac, is paired with the crisp Cambon typeface—which has angular qualities similar to a diamond's facets. These irregular edges are consistently applied across the printed collaterals as well, landing on a precise, uniformed art direction. The abstract pill- and irregular-shaped outlines take inspiration from the Atelier's architecture and award-winning interiors.
Diving deeper into Twomorrow's ideology of imperfections, the illustrations are hand-drawn and scanned, adding a softened, meticulous touch to its chiselled appearance. Through the clients' bespoke creations, the brand experience strives to remind the world that: They are beautiful beyond surface appearance, and beautiful even when they don’t conform to societal norms.
