When Singapore announced its first stay-home notice, everyone was busy acclimatising to the new norm.
To keep everyone motivated and inspired, #ViewsFromHome was born. A social campaign that encouraged the local Instagram community to share the views from their homes and tag their friends to do the same, its intent was to maintain social connections and positivity between Singaporeans — crucial in a time of lockdown. But more importantly, the campaign shows unity, and draws strength from one another: That although we may be miles apart, we’re all in this together.
A series of social assets were also developed for users to use in addition to their photographs.
Launched with key opinion leaders, the responses were overwhelming, with more than 200 combined Instagram stories and posts shared over the course of the few weeks.