War will Never be an Option
Peace One Day’s mission has always been to promote peace and unity for the world. To create brand awareness and drive more members of the public to be part of this vision, bold typographic panels spelling the words ‘Peace’ and ‘War’ are installed on every level of the building’s facade, except the center alphabet ‘a’ is mobile, placed on a moving elevator. While every level that the elevator stops at will display the ‘Peace’ word, the roof of the building has the only panel that displays ‘War’, which cannot be reached.
The idea then reveals — War will never be an option.