Windows into Singapore
Windows into Singapore commemorates HSBC Bank’s 140th anniversary in Singapore. Conceptualised as an exhibition and set against the building's glass facades, the visuals progressively develops according to its context, morphing from old vintage films to modern contemporary imagery, encompassed by the signature red graphical frame that’s iconic to the bank’s communications. Milestones of the bank are divided into multiple timeline periods and integrated across the panels, and the graphical journey ends with an impressive oversized backdrop showcasing the original HSBC building juxtaposed against the current one, further emphasizing on its everlasting presence at the same location.
Strategically art directed, colours are selected to work in tandem with the soft morning glows, providing a complementing visual course for bankers and passers-by.