Xclusive Foods at Home
Artisan Fine Foods supplies meats and produce to restaurants such as Gordon Ramsay’s Bread Street Kitchen and CUT by Wolfgang Puck in Singapore. For their newly established private, home-based dining programme, Xclusive Foods at Home, the brand adopted a reductionist approach, distilling the identity to its core essentials of an “XF” brand mark, symbolising the brand’s initials.
In its recognition of impeccable culinary crafts and curated food sources, the colour palette takes inspiration from sand dunes, fine wines, and turquoise gems, communicating the programme’s authenticity and exclusivity. The stationery design is kept consistent with gold foil accents, while brand patterns and food-worthy quotes by renowned writers and chefs are debossed onto coasters in gold as gifts for clients.