Yu Hua Tailor
Yu Hua Tailor — 玉桦裁缝 is a home-based dressmaker that crafts and restores clothing for a private pool of customers in Singapore. Known for her meticulousness and ability to construct the finest tailoring details, Madam Yu has developed a cult following driven mainly by personal referrals.
The passion to her craft is reflected in the logo for the Chinese-led identity, utilising clean typography and extended strokes inspired by thread lines evident in stitching techniques. A blind deboss is consistently applied across the stationery, while a running stitch with natural loose ends can be seen on business cards and letterheads. Having the extended threads open on both ends meant that the business card can also double as a clothing tag to demarcate the various apparel projects. The envelope is intentionally constructed to resemble folded cuffs of the classic white shirt.
Minimalistic and pure, this project is a seamless design collaboration between the graphic and fashion disciplines.